The agency will develop and implement all social campaign work and social content creation for Sky Entertainment, Sky Product and Sky Kids.
It has been briefed to drive awareness and engagement around Sky’s new shows, as well as its product and feature portfolio.
Dominic Cook, co-founder and co-CEO of 33Seconds, saids: “We are hugely excited to be working with one of the biggest and most innovative broadcasters in the world. Sky’s incredible portfolio of high-quality programming, along with its cutting-edge product offering, will enable us to raise the bar of what can be achieved with engaging and impactful social content.”
Will Vieri, social media controller at Sky, added: “33Seconds showed energy and passion and displayed an impressive understanding of our business throughout the entire pitch process.
“This, along with the level of creativity and innovation the team demonstrated around our programming and technology, made it clear they’re the right social media partner for us. We’ve already got off to a great start and we’re excited for the road ahead.”