A 33Seconds Social Media Roundup:

Author: 33Seconds

Top Brand Story Of The Week

How a fashion brand drives 20% of daily online revenue from a single Reddit post

(Published Monday, October 19 2015, Source: http://www.marketingland.com

Reddit can be a challenging place for brands.  In fact, it can be downright hostile, given Reddit users’ general disdain for marketing on Reddit.  Why try to join a raucous party when you’re not invited?

For one thing, it’s too large an audience to ignore. Reddit claims 200 million monthly visitors and can push significant amounts of traffic to links that take off on the network. For another, if you are embraced, you are in for a good time. Take, for example, fashion retailer Uniqlo.

Uniqlo’s Reddit effort started in October 2012, after traffic from Reddit crashed the soft launch of its e-commerce site. Taking notice of the wave of interest, Arielle Dyda, a Uniqlo e-commerce manager, investigated and started posting on Reddit on behalf of the company.

Now, Reddit drives more traffic and revenue to Uniqlo than any other social channel.

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Top Tech Story Of The Week

Instagram’s new standalone app Boomerang captures 1-second video loops

(Published Thursday, October 22 2015, Source: www.techcrunch.com)

Instagram doesn’t want its feed getting stale, but doesn’t want to bloat its app with extra features either. So today it’s launching Boomerang on iOS and Android. It’s a dead-simple app where you shoot a one-second burst of five photos that are turned into a silent video that plays forwards and then reverses over and over in a loop. Boomerangs are automatically saved to your camera roll, but can easily be shared on Facebook, Instagram, or elsewhere since the app doesn’t have its own feed. The app doesn’t require and Instagram account and you don’t even have to log in.

Boomerang follows the strategy of Instagram’s previous standalone apps Hyperlapse (time-lapses) and Layout (collages). If it succeeds too, Boomerang could further help spice up Instagram’s five year old feed.

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Top Thought Piece Of The Week

(Published Thursday October 22 2015, Source: www.techcrunch.com)

Twitter is building up its platform as a place for businesses and brands to manage customer care, and has Twitter unveiled some of the early features of that effort.

First of all, businesses can use the Fabric developer platform to link up a customer’s phone number or Twitter credentials to that customer’s account with that business. You do this in the CRM backend, but then when the customer service rep sees the user on Twitter via an enterprise client, it will automatically link the two.

The other area that is getting turned on today is something Twitter refers to as “single-tweet resolutions” — essentially because a user’s Twitter account will be linked up with their customer account, the customer service rep will be able to see that customer’s purchase history and offer much more direct and specific advice over Twitter in response to questions.

Twitter — with its fast-paced, real-time news stream and ability to send Tweets to any other account (except for those that make the effort block you) — all but dominates customer services on social media. The company says it about 80% of all requests come through its platform.

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