Top Brand Story Of The Week
How a fashion brand drives 20% of daily online revenue from a single Reddit post
(Published Monday, October 19 2015, Source: http://www.marketingland.com
Reddit can be a challenging place for brands. In fact, it can be downright hostile, given Reddit users’ general disdain for marketing on Reddit. Why try to join a raucous party when you’re not invited?
For one thing, it’s too large an audience to ignore. Reddit claims 200 million monthly visitors and can push significant amounts of traffic to links that take off on the network. For another, if you are embraced, you are in for a good time. Take, for example, fashion retailer Uniqlo.
Uniqlo’s Reddit effort started in October 2012, after traffic from Reddit crashed the soft launch of its e-commerce site. Taking notice of the wave of interest, Arielle Dyda, a Uniqlo e-commerce manager, investigated and started posting on Reddit on behalf of the company.
Now, Reddit drives more traffic and revenue to Uniqlo than any other social channel.
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