We determine a communications strategy that underpins your business objectives and is informed by audience insights and competitor understanding. We develop messaging and media response docs that will resonate with your key stakeholders.
We deliver quality press coverage across consumer, tech, business and trade media by crafting compelling and meaningful stories – whether news, features and profiling – and maintain close relationships with journalists and bloggers.
Determining a point of view that will resonate with key audiences, whether jumping on the news agenda or wider industry issues where you can add a credible voice or lead the debate. Includes writing opinion pieces, providing comments, speaking at events.
Anticipating potential issues and ensuring that you’re prepared on how to react and respond, as well as advising on and effectively handling the unexpected.
Identifying conferences and events that will provide a clear business value by having a presence there; entering speaker submissions and providing guidance on speaking topics. Identifying and entering industry awards.
Working with spokespeople to better understand how to deal with media interviews; from understanding how journalists operate, building confidence around delivering key messages and staying in control, no matter what you’re asked.