Brands can help stop the doom-scrolling

Author: Co-CEO, Dominic Cook in The Drum

Good article in The Drum this week, written by our co-CEO Dominic Cook which looking into the recent research Twitter has published. The article discusses the need for brands to maintain a level of normalcy in these crazy times. Users want content that for a moment allows them to forget about the fear and uncertainty of the global coronavirus pandemic and instead explore the mundane, nice things in life – cocktails, modern art, penguins, beer, books, and cookies. Read the full article here.