Looking for some eco inspiration pre-Earth Day? 🌍 💚
Earthfest runs Fri 19th - Sun 21st April in Kings Cross, London and is packed full of inspiring people, talks and workshops.
33” Account Director & Head of Earthtopia, Rob Greenfield will be giving a keynote speech on how to inspire climate action in the digital age, revealing some of the secrets to creating engaging content on Earthtopia and delivering environmental campaigns like WWF's OceanHero.
18th April 2024
Author: 33Seconds
Did you know that pets account for 22% of the UK's meat consumption?
If only we could feed tasty meat to our pets without the welfare and climate concerns of industrial meat farming. Oh but hang on.... now there is a way!
Our client Meatly has launched the very first cultivated meat pet food (first for cats - dogs will follow) using chicken meat that's been grown from a sample of cells taken from a chicken egg.
With a brilliant launch article in yesterday's Sunday Times (well done, team!) you can learn all about it 😺 (also listen to founder and CEO Owen Ensor giving an interview on Times Radio Sunday 17th March around 3.25pm!).
18th March 2024
Author: The Times
10 mistakes startups make when talking about sustainability
Delighted to see our Co-CEO & Co-founder Alice Regester in Sifted today, with advice on the mistakes startups and businesses should avoid when talking about sustainability
Read the article here.
5th March 2024
Author: Sifted
Our Co-CEO voted into the top 10 most influential Women in Tech
Fantastic to see Alice Regester, our Co-CEO & Co-founder, in the number 10 spot of TechRound's Top 50 Women in Startups & Tech 👏 🥂 🎉.
After helping to launch & scale over 80 start-ups we are not suprised!
See the full list here.
1st March 2024
Author: 33Seconds
Marketing: The elephant in the room on sustainability?
Our latest Medium post takes a look at Mitali Mukherjee's recent article for The Drum - '2024 is the tipping point for climate comms, marketers must trust the science'
Our Head of Strategy James Poletti takes this a step further and asks whether marketing is the elephant in the room when it comes to sustainability.
Read the full article here.
29th Feb 2024
Author: James Poletti, Head of Strategy
Award Win!
Our first award of 2024:
'Most Innovative Tech Communications Agency 2024' at the SME Business Elite Awards.
Good work team!
19th Feb 2024
Author: 33Seconds
Don’t call me ‘girl’ — rethinking how brands use this word
What is it with the word ‘girl’?
On social media, we’ve had ‘lazy girl summers’ and ‘hot girl walks’, strawberry girls, lemon girls and many other varieties of fruit-related girls. At the airport we might pick up a copy of Gone Girl, The Girl on the Train, or The Girl that saw that other Girl doing something very Bad (I made the last one up but it probably does exist on Amazon).
Read the full article here.
A version of this article appeared in The Drum on 7th Feb 2024.
8th Feb 2024
Author: Elisah van Allen
Happy birthday Facebook!
Can you believe the social network has just turned 20 years old?
To celebrate, read this article about how the 'Like' button transformed how we interact online, featuring our fantastic Head of Social, Elisah van Allen.
Read the full article on Yahoo News here.
5th Feb 2024
Author: Yahoo News
How to build an engaged community
Here are our top five tips for creating and building an engaged eco community:
Be relatable
Focus on driving an emotional response
Utilise trends and trending sounds
Provide clear actions
Quality & Consistency
Read our full article on the topic in Creative Pool here.
22nd January 2024
Author: Rob Greenfield, Head of Earthtopia
Do we really need to choose between purse or planet? Or is it possible to prioritise both?
In our first Medium article of the new year, our Sustainability PR Lead Jack Ferris discusses how sustainable companies can challenge this narrative.
A version of this article also appeared in StartUps Magazine.
Read the full article here.
4th January 2024
Author: Sustainability PR Lead Jack Ferris, 33Seconds
What social media marketing predictions do we see for 2024 as we look into our crystal ball? 👀 🔮
Our Head of Social Elisah van Allen and the expert team at 33Seconds give their thoughts here.
18th December 2023
Author: Head of Social, Elisah van Allen
Client coverage: Algoriddim
It’s not the first time the 33Seconds PR team has worked with DJ software pioneer Algoriddim on one of its product announcements, and it’s not the first time we’ve secured an array of great coverage for them!
On this particular occasion, we supported Algoriddim in launching djay Pro 5 - a major update to its Apple Design Award-winning djay Pro app, which boasts an array of new features, including the next generation of its groundbreaking Neural Mix™ technology.
Through our pitching efforts, knowledge of the music & technology media, and close relationships with journalists across those verticals, we secured 22 pieces of coverage (and counting!), including hits with Engadget, MusicTech and MusicRadar.
12th December 2023
Author: Tech & Innovation team, 33Seconds
What does a 4,590% increase in climate anxiety awareness have to do with brand planning?
Our awareness of climate anxiety is on the rise, according to research from Google. James Poletti, Strategy Partner at 33Seconds, looks at how this might shape companies, brands and even entire industries. Read here.
8th December 2023
Author: James Poletti, Strategy Partner at 33Seconds
Why COP28 matters to brands, agencies and their audiences
With COP28 kicking off today, whether you have high hopes, or you're feeling disillusioned, the summit is likely to have an impact across industries. Our Co-Founder & CEO, Alice, looks at why the summit is significant - including the insight from our own research that over half of GenZ and Millennial consumers think climate talks do have positive influence Read the full article here.
A version of this article also appeared in Business Age.
30th November 2023
Author: Alice Regester, CEO, 33Seconds
Client Coverage in The Chicago Tribune.
As a London-based agency, we are often asked if we can secure coverage in the US for our Europe-based tech clients...
Well, this weekend we secured front-page coverage and a two-page inside spread in one of the most-read US daily papers, the Chicago Tribune for our client Silicate.
Get in touch to see how we can help your brand.
27th November 2023
Author: Climate & Sustainability team, 33Seconds
It’s one thing to talk about culture, but another to live it.
Who’s that?!
It’s only our Creative Lead, Anna Vincent, from our Entertainment & Lifestyle team, singing with the legendary band The Jesus And Mary Chain as guest-vocalist in Barcelona on Friday night!
You can follow Anna on Instagram at @annavincentband
20th November 2023
Author: 33Seconds
PR Week announces new client win for 33Seconds!
”Barbados Tourism Marketing Inc (BTMI) has hired 33Seconds, an independent comms agency specialising in climate, tech and lifestyle PR, after a competitive pitch process.
The agency will provide a full range of integrated PR, promotional and consultative services to BTMI. This includes a programme of targeted creative comms activity, spanning media relations, press trips, influencer partnerships and PR campaigns.
The brief is to “grow and enhance the positive profile of Barbados”, encouraging increased tourism from the UK.”
Read the full article here > https://www.prweek.com/article/1848062/barbados-tourism-body-selects-agency-uk-pr
17th November 2023
Author: 33Seconds
Are we really at Peak Carbon?
"The best news to appear in a month unusually short of good news - even by 2023 standards - was the International Energy Agency (IEA)’s declaration that the world will soon pass peak carbon. But is the IEA being too optimistic?".
Read the full story here
16th November 2023
Author: James Poletti, Strategy Partner, 33Seconds
Are batteries having their ‘mobile phone’ moment?
Toyota’s claim that they’ve achieved a breakthrough in their decades-long pursuit of a battery holy grail — solid state technology which would allow a range of 1,200Km on a single charge — could be “as momentous as [the shift] from… landlines to mobile phones,” reports the FT.
Read the full story here.
14th November 2023
Author: James Poletti, Strategy Partner, 33Seconds
No news? No problem: how to secure media coverage even when you don’t have an announcement to make.
George Hayley, Associate Director at 33Seconds, gives some tips in our latest Medium article, on how to get media coverage when your business has no new news.
Read the full article here > https://medium.com/@33seconds/no-news-no-problem-how-to-secure-media-coverage-even-when-you-dont-have-an-announcement-to-make-df374fdb8cbd
2nd November 2023
Author: 33Seconds
What I Learned at Sifted Summit 2023
Our Senior Account Manager James Montague attended the conference for Founders, Operators & Investors, and gives his thoughts in our latest Medium article.
Read the full article here > https://medium.com/@33seconds/what-i-learned-at-sifted-summit-2023-ca293489c707
12th October 2023
Author: 33Seconds
New Client: twig
We teased you back in August when Alice Regester, George Hayley, Jack Ferris & Georgia Lovell went to visit a top-secret new client, and we can now reveal that the client is twig!
twig is a bioengineering start-up using AI, bio-engineering, and fermentation, to create sustainable ingredients that don’t cost the earth.
Now that they’re out of stealth, Sky News’ The Climate Show visited their labs to chat to co-founder Dr. Russ Tucker. You can watch the segment here > https://youtu.be/gQWGwvDS8zs?si=O_TBG2bLlIyYNlnQ&t=1198
9th October 2023
Author: 33Seconds - Climate and Sustainability Team
33_Zero Newsletter October
In the 33_Zero newsletter this month, James Poletti looks at,
> Post-hardware cars: Brands such as XPENG look more at the digital experience of vehicles, where “mobility isn’t just about movement, it’s about human experience.”, NIO launched a smartphone with over 30 car-specific functions, and Polestar is set to release its own smartphone later in the year - the battle for premium automotive brand loyalty is heating up.
> the LEGO Group's ongoing struggle to find a sustainable brick, after testing hundreds of alternative sustainable materials over the last 10 years.
Read the full stories & sign up for free to our monthly 33_Zero newsletter for the latest developments in net zero culture > https://33zero.substack.com/p/combustion-meltdown-a-perfect-storm
4th October 2023
Author: 33_Zero
'Should Sustainable Businesses Engage with Climate Sceptic Media?
Our Sustainability PR Lead, Jack Ferris, looks at whether sustainable brands and companies should risk engaging with climate sceptic media and audiences, or is it better to stick to getting messages across to those who are likely to be more receptive?
Read the full article here > https://medium.com/@33seconds/navigating-the-climate-conversation-should-sustainable-businesses-engage-with-climate-sceptics-780a572182e8
28th September 2023
Author: 33Seconds - Climate and Sustainability Team
Silicate in The Times Magazine
Our role is to build the reputation and credibility of our clients and, in Silicate's case, introduce its planet-saving carbon capture technology to the world.
And what better way to do this than with a five-page feature in The Times Magazine - journalist Harry Wallop visited Ireland to find out more and interview the company's founder, Maurice Bryson.
21st September 2023
Author: 33Seconds - Climate and Sustainability Team
Communicating complex eco issues in the TikTok era
Join Rob Greenfield (Head of Earthtopia), Jack Ferris (Sustainability Lead at 33Seconds) & James Poletti (Strategy Partner, 33_Zero/33Seconds) with Media Trust on Thursday 21st September at 10 am, as they discuss how to master the art of communicating complex eco issues and transforming audiences into an active eco-community.
Reserve your free space here > https://www.eventbrite.co.uk/e/masterclass-communicating-complex-eco-issues-in-the-tiktok-era-tickets-713856513047
19th September 2023
Author: 33Seconds - Climate and Sustainability Team
Unlocking the Power of Social Marketing: Building Relationships That Truly Connect
Our Head of Social, Elisah van Allen, discusses how brands can embrace the opportunity to engage with and truly capture the hearts of their customers, and why the qualities found in great social brand campaigns mirror the best elements of a personal relationship, including trust, compassion, loyalty, humour, and above all, great communication (of course), in our latest Medium article (4 min read)
Read the full article here > https://medium.com/@33seconds/unlocking-the-power-of-social-marketing-building-relationships-that-truly-connect-d06a61593e4b
14th September 2023
Author: 33Seconds
33_Zero Newsletter September
In the 33_Zero newsletter this month:
> UK innovation gets a shot in the arm
> Will a new urban lifestyle be born from the commercial property slump?
Read the full stories & sign up for free to our monthly 33_Zero newsletter for the latest developments in net zero culture > https://33zero.substack.com/p/reasons-to-be-cheerful-about-the
6th September 2023
Author: 33_Zero
Empowering Change: Harnessing Audience Insights to Bridge the Gap in Green Marketing Knowledge
Our Co-Founder & CEO Dominic Cook talks about the issues surrounding "green" campaigns, and the knowledge gap within the marketing industry, in our latest Medium article (4min read)
Read the full article here > https://medium.com/@33seconds/empowering-change-harnessing-audience-insights-to-bridge-the-gap-in-green-marketing-knowledge-a63fdc346b53
31st August 2023
Author: 33Seconds - Climate and Sustainability Team
PR win coverage
It's great to see that both PRWeek and PRovoke Media recently covered our appointment by Climate Tech Supercluster - 33Seconds will be supporting the venture in its mission to accelerate climate action, innovation, and impact within the $1tn valued climate tech region across the UK and Europe.
As part of this, we will be helping to develop and execute the organisation's public relations strategy and will be responsible for building Climate Tech Supercluster’s profile and reputation, with a core focus on media relations.
29th August 2023
Author: 33Seconds - PR Team
Ssssssssssh!
Great day for Alice Regester, George Hayley, Jack Ferris & Georgia Lovell who were visiting a top-secret new client ahead of their launch, we can't wait to reveal who they are and showcase what they do, which could literally help save the world!
18th August 2023
Author: 33Seconds - PR Team
Unlocking Startup Success: Maximising ROI with a Strategic Comms Partner by Your Side
Read our latest Medium article, where 33Seconds co-founder & co-CEO Alice Regester talks about why choosing a compatible communications agency for startups is crucial, the importance of aligning values, investing upfront, embracing bold messaging, respecting roles, and realistically budgeting for a lasting, mutually beneficial partnership.
> https://medium.com/@33seconds/unlocking-startup-success-maximising-roi-with-a-strategic-comms-partner-by-your-side-951a4666b14b
17th August 2023
Author: 33Seconds - PR Team
33_Zero Newsletter August
In the 33_Zero newsletter this month:
> Why EVs may be roughly twice as capital efficient as internal combustion engines (ICE)
> How global competition will cause the reshaping of our domestic energy experience
Read the full stories & sign-up for free to our monthly 33Zero newsletter for the latest developments in net zero culture > https://33zero.substack.com/p/holiday-edition-let-the-sun-shine
7th August 2023
Author: 33Zero
The AI Revolution: How it’s Already Saving the Planet in Remarkable Ways
If you listened solely to the media you’d think that AI will kill humans and destroy the world. But what if instead we use it to save the planet and ourselves from a very real impending extinction event?
Read the full article here > https://medium.com/@33seconds/the-ai-revolution-how-its-already-saving-the-planet-in-remarkable-ways-51f64db2ca9
3rd August 2023
Author: 33Seconds - Climate and Sustainability Team
Sifted Summit 2023
It's a win! Great to see that PR Week has announced our PR partnership with Sifted.
We'll be creating & implementing pre-event comms strategies, managing press relations during the event, & working to increase awareness of the Sifted Summit.
For Founders, Operators, Investors & Businesses, the Sifted Summit is the place to get connected with the European startup ecosystem. Find out more and get your tickets now > https://summit.sifted.eu/attend
28th July 2023
Author: 33Seconds - PR Team
Blowing up the box office!
As Barbie & Oppenheimer finally open in cinemas across the world, Anna Vincent, Creative Lead at 33Seconds, looks at the Barbenheimer effect from a marketing perspective
Read the full article here > https://medium.com/@33seconds/barbie-vs-oppenheimer-how-i-learned-to-stop-worrying-and-love-the-blonde-bombshell-7aa800002113
21st July 2023
Author: 33Seconds - Lifestyle and Entertainment Team
Autism spectrum disorder, creativity, and me
The Drum speaks to our Content Director, Stuart Larkin, about his experiences as a neurodiverse creative while in the process of confirming a diagnosis of autistic spectrum disorder.
What's it like being a neurodiverse creative in the marketing industry? Read the full article here > https://www.thedrum.com/opinion/2023/07/13/autism-spectrum-disorder-creativity-and-me
13th July 2023
Author: 33Seconds
100+ million users in 5 days. Now that the dust has settled, how do we feel about Threads?
As many others have mentioned, Threads feels like the very early days of Twitter or initial status updates on Facebook. Right now it's chaotic, but also friendly, kind, and collaborative, the lack of curation is equal parts annoying and exciting.
Communities are developing around many things, with creatives coming together and discovering that they can build some more meaningful relationships with people they admire and follow on Instagram beyond a simple like or quick comment, you can discover the person behind the content. Of course, celebrity is inescapable, with Kim Kardashian perhaps unsurprisingly being the most followed person on the platform with over 4.5million followers (in second place is Selena Gomez, followed by MrBeast if you’re interested in this sort of thing)
But realistically the battle for Meta will be when the real world kicks in and the honeymoon period potentially ends, nobody doubts that ads will eventually make their way to the platform, that is Meta’s business at the end of the day, and we will see the trolls, the bots and probably the polarisation on issues that plague Twitter. At the moment Meta has the fastest-growing product in history, full of positivity, but how can they maintain that? The key will be how they manage all of these things, via algorithms, community management, etc.
There are some functionality issues, as Threads is part of your Instagram, once you create a Threads account you can’t delete it without deleting your Instagram account - for now. A temporary solution is to deactivate it which will make it and your content undiscoverable but won’t affect your Instagram account. New features are coming, Adam Mosseri (@mosseri on Threads), Head Of Instagram, has confirmed that the company is working on a separate timeline for people you follow, and in chronological order, edit functions, account switching, hashtags, & search amongst other things. Billed as an “initial version” at launch, it was never pitched as being a fully completed app, the aim here was to capitalise on the current mood around Twitter and launch as soon as possible, so ‘make it work, make it great, make it grow’ wasn’t followed in this instance.
The majority of your audience will be your existing Instagram followers initially, an overlap between platforms probably not seen before. If they are getting your visual content through images and video on Instagram, then what will you offer them that adds value to the relationship you want to have with them? Now’s the ideal time to test and learn, and give your community managers free rein to do their job, engage with your audience, read the room, and post without tying them up in layers of sign-off requirements.
11th July 2023
Author: 33Seconds
The Trust Deficit: Unveiling the Uphill Battle of Sustainable Brands in Gaining Consumer Trust
Against a backdrop of legal action against brands such as Delta Airlines & Fifa, rules around eco messaging are getting tighter, will this lead to consumer confusion?
Our co-CEO Alice Regester gives her thoughts.
Read the full article here > https://medium.com/@33seconds/sustainability-messaging-87cacaa92e9
5th July 2023
Author: 33Seconds - Alice Regester
The TikTok eco-community bigger than Greenpeace & WWF
Our CEO, Dominic Cook, spoke with Creativepool about our TikTok-based eco-community Earthtopia and how it cultivates a positive and sustainable voice while reaching a bigger platform audience than Greenpeace, WWF & Extinction Rebellion.
Read the full article here > https://creativepool.com/magazine/features/getting-our-hands-dirty-with-the-tiktok-eco-community-bigger-than-greenpeace-and-wwf.29053
22nd June 2023
Author: Earthtopia
The ‘big eco-claim’ may be over - What’s next for brands?
33Seconds co-founder, and CEO, Alice Regester has written a piece for PR Week on the impact that recent headlines regarding companies making sweeping eco claims that couldn't be proven. may have.
What potential legal action could these high-profile cases have on audience trust, and is there a better way forward?
Read the full article here > https://www.prweek.com/article/1826202/big-eco-claim-may---whats-next-brands
21st June 2023
Author: 33Seconds - PR Team
33Seconds helps put the Climate Tech Supercluster on the map
A new Climate Tech collaboration has launched today at London Tech Week, bringing together key Climate Tech hotspots across the UK and Europe to promote, develop and scale climate-critical technologies at speed and scale.
The Climate Tech Supercluster is a joint venture between Liminal, Cambridge Cleantech, and Oxfordshire Greentech. Its mission is to galvanise founders, funders and organisations in order to accelerate collective climate action, innovation and impact across the region which spans the UK, France, Belgium and the Netherlands. It will achieve this through a range of activities from events, sponsorship and investment, to access to research and networks.
33Seconds is delighted to be working with the team to drive media interest in this story within the environmental, business and tech press over the coming months. We’re already off to a great start today, with the likes of Tech.EU, Business Green and Business Leader covering news of the launch!
Visit the website for more info > https://www.climatetechsupercluster.com
13th June 2023
Author: 33Seconds - Climate Team
33_Zero Monthly Newsletter Launch
To get to net zero, we need more than policy and principles. We're going to need the full creative power of business innovation. This is how the clean options become 'cheaper, better and what our friends are doing'. That's just a fact.
Without business innovation, net zero is just a pipe dream. But how can you - a business innovator or someone working in brand and comms hear all about this great work? Well, alongside 33Zero, our strategic consultancy, we're sending out a monthly newsletter for anyone who wants to stay on top of net zero culture, the amazing strides being made and opportunities to get involved.
Sound like something you need? Click to subscribe! > https://33zero.substack.com
Image created using Midjourney AI
12th June 2023
Author: 33_Zero
Triumph x Bonzai
When you’re briefed to promote a limited edition range of chromed motorbikes that have been hand-crafted, you know you'll need someone with an equal commitment to craft to help bring your idea to life. Enter Dave Bonzai, a renowned street artist with a reputation for creating hyper-realistic liquid chrome murals.
Over the space of two days, Bonzai worked on the exterior wall of the Triumph Factory to produce an attention-grabbing piece of abstract artwork, featuring negative space to allow the Chrome Edition bikes to become part of the artwork when positioned in front of the mural.
Check out the mural in person at the Triumph Factory Visitor Experience in Hinkley, which you can visit for free.
9th June 2023
Author: 33Seconds - Lifestyle & Entertainment Team
Earthtopia visits Nike's European Logistics Campus
Our Head of Earthtopia, Rob, is fresh off the Eurostar after visiting Nike’s European Logistics Campus (ELC) outside Antwerp. Earthtopia was invited by Nike to learn more about its Move to Zero commitment.
The day began on the 'H₂ Barge 1', the world’s first hydrogen-powered inland container ship, which will deliver Nike products from Rotterdam up waterways to the ELC with zero CO2 emissions.
We were then given a tour of Nike's distribution facility and shown some of the ways the company is reducing waste in the packaging process and its recycled products range.
Rob then won 'best patchwork' with his rendition of planet Earth stitched onto his tote bag during a garment-repair workshop!
The trip ended with a panel discussion on what's next for the business, including Noel Kinder, Nike’s Chief Sustainability Officer and circular expert Connor Hill.
Rob said of the trip 'it was great to see up close the steps Nike is taking to reduce waste and innovate at its distribution centre. I'd love to see more of the process behind turning old Nike shoes into running tracks, new shoes and football pitches - but that might involve a trip further than the Eurostar goes!'
26th May 2023
Author: Earthtopia
Talking trends with Earthtopia and BBC Radio London!
We've got some exciting midweek news to share today! Yesterday, Rob Greenfield, Account Director on our social team and Head of Earthtopia, sat down to chat with Eddie Nestor, daytime host of BBC Radio London, for the Trends @ 12 feature. As well as chatting about Earthtopia’s TikTok platform and how, through its eco-community, it is striving to make a difference, Rob covered a number of regional environmental stories. Among these stories, Rob talked about The Ocean Cleanup, its inspiring founder story, and the work they are doing to clean up London's rivers UK coastlines.
Eddie enjoyed talking with Rob so much that he invited him back to the show, so stay tuned for Earthopia's next BBC Radio London appearance!
18th May 2023
Author: Earthtopia
Disney+ x 33Seconds
It's been a very exciting day for 33Seconds on our first shoot with Disney+. We've been filming a fun new junket format for a well-loved series returning in July.
This shoot was a quick turnaround with only 5 working days to pull everything together, but our 33" team, the wonderful social team at Disney+ and our fantastic crew pulled off a seamless shoot... and even ate some cake!
12 May 2023
Author: 33Seconds - Lifestyle & Entertainment Team
Earthtopia Live!
On Friday 21st April, three exciting things will be happening! Firstly, at midday Earthtopia will be hosting an EarthMonth TikTok Live with the Met Office to discuss the science behind the climate crisis, and the actions & solutions that can help restore the planet! Secondly, in the afternoon we will be live streaming from XR’s ‘The Big One’ protest in London. And finally, we will be doing an all-day take-over of the purpose-driven social media app, WeAre8! A big day for Earthtopia – tune in here to follow it all!
https://www.tiktok.com/@earthtopia
21 April 2023
Author: Earthtopia
Launch of 33_Zero
Huge news - we’re proud to announce the official launch of our new in-house strategy consultancy, 33_Zero, which specialises in helping brands and technology companies to thrive in a net zero culture.
With the urgency for businesses to innovate to meet net zero goals, 33_Zero helps clients to understand and engage with influential Gen Z and Millennial audiences, who are driving the ‘normalisation’ of sustainable practices. Using this knowledge, we then support companies to plan, adapt and position products and services to more rapidly achieve acceptance and adoption.
To mark the launch, we’ve also commissioned a new research study through our TikTok brand, Earthtopia - one of the biggest eco-communities on the platform. The qualitative and quantitative study interviewed some of our community members, and through research partner, Untold, we surveyed 1,000 UK and 1,000 US 16-40 year olds to ask how sustainability affects their purchasing decisions.
The findings have been collated into a new in-depth report called ‘A Window on Net Culture’, which is released today and can be downloaded here for free.
20 April 2023
Author: 33_Zero
Who inspires you?
As part of The Drum's release of its 'World Creative Rankings’, they asked creative leaders across the industry who or what they most admire and draw inspiration from. Our Art Director, Sam Thorne, chose French polymath Mcbess, who he describes as 'an artist with zero compromises.'
Take a look and think about what or who brings out your creative side...
15 March 2023
Author: 33Seconds
Corporate Content Awards Winner!
We’re delighted to announce that we’ve won Gold in the ‘Best Celebrity Influencer’, and Bronze in the ‘Best Use of Data’ categories at the Corporate Content Awards 2023 for our work with leading climate action platform Ecologi
Leveraging Earth Day as a hook, The ‘Power of Possible’ campaign focused on understanding the attitudes and challenges faced by businesses in implementing sustainability measures, plus explored potential solutions.
To achieve this, the campaign was underpinned by a dynamic research report, including an interactive quiz asking readers ‘Can you run an eco-friendly business?’
Celebrity ambassador Steven Bartlett was then an ideal fit to amplify the insight gained from the research and reach the core target audience of business decision makers. In total, more than 140 pieces of coverage were secured across target media outlets, including The Sunday Times, The Daily Mirror and The Daily Express.
3 March 2023
Author: 33Seconds
Sustainable Brands Should Focus On Giving Consumers More Options
Jack Ferris, Sustainability PR Lead at 33Seconds, talked to The Drum about how companies have a responsibility to innovate, improve customer choice, offer real alternatives, and help people to understand how these choices will make a lasting difference with climate impact.
Read the full article > here
3 March 2023
Author: 33Seconds
Our influencer predictions for 2023
With the influencer landscape ever-changing and brands forecasted to allocate more budget on influencer activations, we wanted to share our predictions for what 2023 will bring…
Micro and nano influencers
Brands are prioritising engagement rates over follower count, so we’ll see more spend going towards micro and nano influencers where engagement rates are much higher.
Authenticity and niches
Some influencer-focussed brands’ revenue has declined, such as Morphe who closed stores at the beginning of the year. We’ll see more brands implement influencer activity as part of a 360 campaign, but also target niche influencers to provide further credibility.
Video content and spend on TikTok
Video content will continue to grow and outperform static content. Brands will invest more in TikTok, and because of this investment it’s likely we’ll see an increase in influencer’s fees for TikTok content.
Virtual Influencers
We’ve seen brands such as Prada, Samsung, and Kellogg’s launch into the Metaverse, release virtual influencers and NFTs. Brands will only continue to expand their digital presence to showcase products to a wider audience.
Monetizing their influence
More influencers will choose long standing partnerships over small-scale content creation to drive authenticity, but we’ll also see influencers expanding their offering to monetize their influence further with the likes of consultancy work and merch.
20 Jan 2023
Author: 33Seconds
Book deal News
We're delighted to start 2023 off with a bang, by announcing our first book deal with Penguin! Inspired by the success of our TikTok eco-community, Earthtopia ‘100 ways you can help save the planet’ will be available to buy later this year.
To mark the occasion, our Co-founder & CEO, Dom and our Head of Earthtopia, Rob, sat down with The Drum to reveal all - and you can read the full article here.
6 Jan 2023
Author: 33Seconds
CNN and The Gadget Show coverage
We were thrilled to secure coverage in tier 1 business outlet and broadcast channel, CNN for our client, Ivy Farm Technologies. Following a visit to Ivy Farm’s pilot plant in Oxford, CNN’s camera crew filmed the site and spoke with members of the Ivy Farm team about the future of cultivated meat. This required a lot of planning and preparation, so we were delighted to secure an article and video that went live on CNN Business.
We were also really pleased to land coverage for our client, WeAre8, on Channel 5’s The Gadget Show, which received a glowing review from top consumer journalist, Harry Wallop. Harry unpacked the great features that WeAre8 offers, and the positivity of the content, and he signaled that the app is the potential future of digital advertising and social media.
Whilst December can be a quiet month in the PR world, it’s great to see two of our clients have such highly influential and top-tier coverage. It definitely ends 2022 on a high note!
22 Dec 2022
Author: 33Seconds
The Drum Awards for Social Media
As an agency that specialises in Entertainment, we are delighted to have won 'Best Entertainment Campaign' for our work with Sky TV at The Drum Awards for Social Media today!
We worked with Sky to build hype, interest and engagement on social for several documentary titles they launched last year. To ensure our formats would engage lovers of factual TV, we used social listening to uncover 'the real reasons' people watch documentaries. This led us to 4 clearly defined, impactful and adaptable content formats that could be used interchangeably across several genres, social channels and placements to bring the topics to life, ultimately driving engagement, conversation and tune-in. The content surpassed KPIs and helped to achieve Sky's objective to become known as the home of factual content on social media.
We loved working on this campaign with our clients at Sky and we're excited for more success with them in the future!
7 Dec 2022
Author: 33Seconds
Inside the mind of a creative
Have you ever wondered what a creative comms professional really thinks? How they made it to the peak of their career? Whether playing GTA can solve writer's block? Well wonder no more - our Content Director, Stuart Larkin, has revealed (nearly) all his trade secrets to PRWeek in the Creative Q&A.
1 Dec 2022
Author: 33Seconds
The climate change clock is TikTok-ing
In the wake of COP27, our resident sustainability, social media and Gen Z expert and Head of Earthtopia, Rob Greenfield, argues that TikTok can help mobilise young people who want to take positive action against climate change. Read his full article for The Drum here.
1 Dec 2022
Author: 33Seconds
Our Co-founders have their say
33” has been making headlines over the last few weeks - our CEO and Co-founder, Alice, penned this article for The Drum on how current metaverse skepticism shouldn’t blind us to potential opportunities as Web3 continues to develop.
Next up, Seb, our Co-founder and Creative Director, spoke to PRWeek to give his thoughts on the latest industry campaign hits and misses. Read the full article here.
10 Nov 2022
Author: 33Seconds
Award Nomination!
Fantastic to receive the award nomination for our work with Sky Factual at the The Drum Social Media Awards 2022 in the best entertainment category! Well done to all of those involved at Sky and at 33”! Always a winning team!
7 Nov 2022
Author: 33Seconds
Earthtopia joins Web Summit’s Influence Roundtables
This week Earthtopia was invited to the Influence event at Web Summit 2022. The invite-only event brought creators together with NGOs and companies including the likes of Ecosia & WeTransfer to discuss how we best tackle the greatest challenges the world faces. Rob, our Head of Earthtopia, joined the ‘How to use your influence for good’ roundtable chaired by YouTuber Caspar Lee. It was an incredible experience offering insight into how we better communicate climate issues and solutions through social media - an area we feel very passionate about at 33”!
4 Nov 2022
Author: 33Seconds
New Client Win!
We're thrilled to announce that we have won a competitive pitch to become the retained social media agency for Intercontinental Hotel Group's Employer Brand! IHG is a global company, with over 6,000 hotels spanning 14 brands across the world. With the hospitality industry hit so hard during the pandemic, 33Seconds have been brought on board to help IHG recruit the very best talent globally.
We will be helping the global IHG recruitment drive by creating a distinctive and exciting social look & feel for the brand, leading on the curation of UGC content from existing staff and creating authentic and inspiring content to help attract new talent.
8 Sep 2022
Author: 33Seconds
Our CEO in Management Today
Ambition is a hot topic right now. In the wake of the pandemic, as many people continue to reassess what really matters in work and life, how do we define ambition, should it always be focused on financial goals and are 'ambitious women' viewed differently to their male counterparts?
Our CEO Alice Regester spoke to Management Today on this topic, alongside female leaders from M&C Saatchi London, American Express and the Entrepreneurs' Organisation. Read the full article here.
8 Sep 2022
Author: 33Seconds
Earthtopia invited to One Young World Summit 2022
Earthtopia attended the One Young World Summit in Manchester this week to run a workshop on how to create influential sustainability content that inspires action. The summit, attended by 2000+ young leaders, discussed how to accelerate social & environmental impact. We were invited by TikTok & Unilever to run a content creation workshop with 50 young people and taught them how to create effective eco social media content. It was great to see eco content & TikTok being given the attention they deserve!
7 Sep 2022
Author: Rob Greenfield (Head of Earthtopia)
Earthtopia in Live Climate Justice Q&A with Heartstopper actor Will Gao!
We are excited to announce that Rob will be representing Earthtopia in a live Climate Justice Q&A with Netflix Heartstopper actor Will Gao. The TikTok sponsored event will be hosted by Sam Bentley and will cover climate anxiety, eco hacks and how to inspire action around the climate crisis. Tune in live on the Earthtopia's TikTok Mon 1st Aug 5pm BST!
28 July 2022
Author: 33Seconds
Virtua
We recently announced that we're working with Metaverse platform Virtua - with news mentions in PR Week and PRovoke - as the company's retained PR agency, driving awareness of the brand in the rapidly developing areas of blockchain technology and extended reality. As well as supporting the company's rebrand and its partnership with Williams Racing, we've also been working on a research campaign around digital ownership - which you can read about here in TechCrunch - and preparing for the launch of Virtua's metaverse later this year... Watch this (extended reality) space!
28 July 2022
Author: 33Seconds
Award win!
Well done 33Seconds & Sky for winning Entertainment Campaign of the Year at the UK Content Awards 2022! #Dreamteam !
7 July 2022
Author: 33Seconds
WeAre8
You may have seen the bright yellow posters promoting WeAre8, alongside Rio Ferdinand, displayed all over the London underground and around the city recently. WeAre8 is a tech for good company we’ve been proudly working with since March this year, implementing an 'always on' press office, and getting some fantastic coverage as a result of proactive media pitching.
For those of you that don’t know, WeAre8 is the ground-breaking social app and digital advertising platform that has a zero tolerance on hate. It has a visionary new business model that values and pays users (with donations being made to charities) for their time watching ads.
Since March, we have announced WeAre8’s investment from Channel 4 and Centerstone Capital as part of a $15m Series B funding round, helping to support the platform’s ambition to transform digital advertising. We’ve also secured further coverage following the announcement of WeAre8’s crowdfunding, which saw it extend its Series B with UKTV and launch a Crowdcube round to empower people to own social media of the future.
By amplifying these announcements and working with WeAre8’s key investor and ambassador, Rio Ferdinand, for profile opportunities, we managed to secure over 50 pieces of coverage during the first quarter on the likes of BBC Breakfast, TechCrunch, Business Insider and Evening Standard with a reach of over 243M.
6 July 2022
Author: 33Seconds
Cultivated meat at the House of Commons
We attended an event held in Parliament last week, where our client, Ivy Farm Technologies, laid out the need for a more agile regulatory process, and greater investment in research in the UK’s cultivated meat sector, to avoid missing out on its economic and environmental benefits.
Hosted alongside Anthony Browne MP and The Good Food Institute, the event was attended by MPs from across all parties, eager to learn more about the technology and discuss the need for regulatory reform to enable the UK to grasp the opportunity to become a ‘world-leader’ in the burgeoning alternative protein space. You can read the thoughts of Dr Russ Tucker, Ivy Farm co-founder, on the subject in this recent piece we secured with The Guardian.
23 May 2022
Author: 33Seconds
FOUR AWARD NOMINATIONS!
We are very proud to receive four award nominations for our work with Sky TV at the 2022 UK Content Awards!
- Best Content Series
- Content Strategy of the Year
- Entertainment Content Campaign of the Year
- Social Media Content Campaign of the Year
20 May 2022
Author: 33Seconds
Ecologi on Earth Day
We're so proud of our team for securing over 140 pieces of media coverage last week in the likes of The Sun, Express, Mirror, Reuters, France24, Business Live, LBC and Talk Radio, as we celebrated the power of possible with our client, Ecologi, on Earth Day.
As part of the campaign, entrepreneur, investor and BBC Dragon, Steven Bartlett, featured in an ad to paint a picture of hope for our planet and remind us what's possible through collective action. He also conducted media interviews to talk about the findings of the research study we commissioned, which asked SME owners their views around sustainability at work. Read more here.
26 April, 2022
Author: 33Seconds
33Seconds & Earthtopia in Creativepool
Ahead of Earth Day our CEO, Dominic Cook caught up with the lovely people at Creativepool to talk sustainability, creativity, community and collaboration! Read the article here.
18 April, 2022
Author: 33Seconds
We <3 David Attenborough!
Penguin Random House have asked us to create a series of animations to support David Attenborough's Green Planet. This is the third Attenborough project we have been asked to work on recently, following on from our work on Blue Planet and the Earthshot Prize. As you can imagine the 33” team love a bit of DA.
20 Jan, 2022
Author: 33Seconds
How to Avoid Greenwashing & Greenhushing
Alice, our co-CEO, has written an article about collaborations that can happen between start-ups and large organisations which can help accelerate sustainability goals while avoiding the twin traps of 'greenwashing' and 'greenhushing' - terms that are too easily applied to any company not communicating their environmental actions in the right way. Read the full article here in Start Up Magazine.
19 Jan, 2022
Author: Alice Regester
New Client Win!
We are delighted to announce that we have won a competitive pitch to join Macmillan Cancer Support's agency roster for the next 3 years. Specifically, our team of designers, animators, illustrators & videographers will be providing support on creative social campaigns starting January next year!
Dec 3, 2021
Author: 33Seconds
We are working on a super cool sustainability project with Nike!
Nike have approached us to make their comms more sustainability focused. As they put it, if there is no planet, there is no sport! As well as a Nike x Earthtopia partnership, 33Seconds also created 6 bespoke social assets from scratch covering topics such as renewable energy, paperless stores & Nike Refurbished. Nike are thrilled with our output, and we hope to be working on some more sustainability campaigns with them next year.
Nov 12, 2021
Author: 33Seconds
Earthtopia partners with Youth COP ahead of COP26
We are proud to announce that Earthtopia is partnering with the UN Climate Change Conference of Youth (COY16) taking place in Glasgow this week. We have been invited as one of a number of delegates representing the UK, to discuss solutions to climate change. The output of the 4-day conference will feed into the official policy document, crafted by global youth voices, that will be presented to the UN Climate Negotiations at COP26 next week.
Oct 28, 2021
Author: 33Seconds
AWARDS!
We are excited to announce we have been nominated for three awards! Best Automotive Campaign, Best Use of TikTok and Best Use of Imagery at The Drum Social Media Awards 2021! Well done to the Earthtopia and Vauxhall teams and everyone involved – it’s always a team effort!
Oct 13, 2021
Author: 33Seconds
New client win
Very happy to announce that we're working with a new client who are leading the UK's cultivated meat revolution. Ivy Farm are a sustainable meat company utilising technology developed at Oxford University to produce meat that is free from GM, free from antibiotics and free from slaughter, providing confidence in every bite. We're excited to be joining this incredible team or scientists and engineers on the journey to provide a better food future.
Oct 1, 2021
Author: 33Seconds
Climate strike
The team were at London’s climate strike today handing out placards and making some noise! It was a proud moment seeing the Earthtopia logo everywhere. Next stop for us will be Blue Earth Summit in Oct!
Sep 24, 2021
Author: 33Seconds
Back together again!
This time last week we were at '33Seconds: The Reunion', a celebration hosted at beautiful Soho Farmhouse to get all our team back together before returning to the office today. We're now looking forward to having the best of both worlds - some days working in-person as a team, other days enjoying remote-working. Hopefully the perfect combo!
Sep 15, 2021
Author: 33Seconds
Earthtopia interviews the UN about climate change & food production
To mark the United Nations Food Summit, Earthtopia hosted a TikTok Live with the UN World Food Programme.
We discussed how climate change affects food production, what solutions are out there and what the future of our food might look like.
The interview was part of the 'Road to COP' series which will see Earthtopia interview inspirational speakers in the build up to COP26, the UN Climate Change Conference in Glasgow this November. Find out more here: https://www.tiktok.com/@earthtopia
Aug 13, 2021
Author: 33Seconds
In the post-pandemic era, brand authenticity is all-important
Read what our co-CEO, Alice, says about brand authenticity in a post-pandemic era in PR Week today:
https://www.prweek.com/article/1723679/post-pandemic-era-brand-authenticity-all-important
Aug 3, 2021
Author: 33Seconds
‘Best Influencer Campaign of the Year’ at the UK Social Media Awards
Last night 33Seconds won 'Best Influencer Campaign of the Year' at the UK Social Media Awards for our work with Sky! This campaign has also won Most Effective Influencer Campaign at the Effective Digital Marketing Awards and Best Influencer Campaign at the European Content Awards. See the case study here.
July 8, 2021
Author: 33Seconds
All aboard! For Big Data & Machine Learning
We're delighted to report that our client CitySwift, a leader in big data and machine learning for the public transport sector, has announced a deal with National Express to provide COVID-safe bus journeys across the West Midlands. This will mean the biggest bus operator outside of London, will be using CitySwift’s product suite to help provide enhanced network planning and optimised routes in the region. As part of this, CitySwift will enable the bus operator to share accurate vehicle capacity predictions on a stop-by-stop basis, enabling passengers to make the right journey choices, avoid crowding and feel safer, as well as encouraging the use of eco-friendly forms of transport and easing traffic congestion.
June 18, 2021
Author: 33Seconds
Friends: The Reunion
We LOVED working on the social media campaign for Friends: The Reunion, which has become Sky's most-watched show in the last 2 years! We knew the show would be a popular on social, so our biggest challenge was to drive attribution back to Sky. To do this we tapped into the show’s iconic moments, creating a series of UGC challenges which were promoted by Sky & a number of influencers. The campaign achieved thousands of entries in just one day and helped to establish Sky TV as the viewing destination on launch day.
June 11, 2021
Author: 33Seconds
It’s a win! Fact.
We're very pleased to have won the pitch to work with Sky in supporting the launch of six new documentary titles in 2021, including The United Way: A documentary about the history of Manchester United football club created in collaboration with iconic United forward Eric Cantona. Our social media strategy will help to establish Sky Documentaries, Sky Nature & Sky Crime as the homes of factual content on social media.
May 24, 2021
Author: 33Seconds
We’ve been shortlisted at the UK Content Awards
We are delighted to announce that we have been shortlisted at the UK Content Awards for: Entertainment Campaign of the Year AND Influencer Campaign of the Year for our work with Sky. Collaborative Campaign of the Year for our work with Vauxhall. And Social Media Campaign of the Year AND Best Content Series of the Year for Earthtopia!!!!
May 21, 2021
Author: 33Seconds
New Client!
We are excited to have started working with Thriftify! An online marketplace that connects charity shops with consumers. Through Thriftify, consumers are not only shopping sustainably and finding that gem of an item at a great price, but they’re also supporting good causes and contributing to the circular economy while doing so. It's win win win!
So far, we've secured some great coverage ranging from the Telegraph, The Sun, and The Big Issue, to Drapers and Retail Times, plus we'll be working with some influencers known for their love of thrifting, to get them trying out the platform.
May 17, 2021
Author: 33Seconds
Earthtopia’s first TikTok Live... etc
It’s been a big couple of weeks for Earthtopia; winner of Best Use of TikTok at the Global Social Media Awards! an article in the Daily Express! an interview on NBC’s US breakfast show! and to top it off we are celebrating EarthDay by hosting our first #TikTok Live Q&A with zero waste activist Chelsy Christina, who will discuss her journey into activism and how TikTok can be used as a platform to better the planet. Tune in at 5pm today! https://lnkd.in/duiVSYd
April 22, 2021
Author: 33Seconds
We won ‘BEST USE OF TIKTOK’ at the GLOBAL SOCIAL MEDIA AWARDS for Earthtopia!
Last night we beat the mighty Mercedes and Pepsi to win ‘BEST USE OF TIKTOK’ at the GLOBAL SOCIAL MEDIA AWARDS for Earthtopia, a community we set up to share eco tips, products and recommendations to a 16-24 year old audience. Thanks judges! You made our week!
March 26, 2021
Author: 33Seconds
We won three awards at the #EUContentAwards!
We won three awards at the #EUContentAwards tonight - for Best Entertainment Content Campaign with Sky for Sky Arts, Best Not-for-Profit campaign for our TikTok eco-community Earthtopia and Best Influencer Campaign with Sky for 'I Hate Suzie'. Very proud of our team!
March 19, 2021
Author: 33Seconds
33Seconds is nominated in 12 categories at the Global Content Awards and the European Content Awards!
Well done to the team for more award glory! This time at the GLOBAL SOCIAL MEDIA AWARDS. Nominated for Best Use of TikTok, Best Influencer Campaign, Most Impactful Social Media Innovation and Best Use of Social Media for Entertainment! Thank you to Sky and Vauxhall for trusting us to push the boundaries and to the judges for recognising the importance of our eco-community, Earthtopia.
March 15, 2021
Author: 33Seconds
Where there are memes, there’s hope
A really great article in the Drum today written by our own Lydia Thurlow about the mental health of the nation, entitled 'Where there are memes, there’s hope'.
Read more here: https://www.thedrum.com/opinion/2021/02/19/where-there-are-memes-there-s-hope
February 19, 2021
Author: 33Seconds
We are speaking at It’s Time – A Festival of Climate Action hosted by Ecologi & WWF!
We are speaking at It’s Time – A Festival of Climate Action hosted by Ecologi & WWF! Our resident sustainability guru Rob Greenfield is speaking on Tue 17th Nov, at 5:10pm on how the youth climate movement uses social media to communicate and organise. He’ll also touch on how he helped build our latest sustainability project Earthtopia, the largest eco community on TikTok.
Tune in here: https://itstime.earth/
November 2, 2020
Author: 33Seconds
The tone moves fast… and brands must keep up!
Consumers are weary of ‘We’re Here for You’ messaging. So what does our CEO, Dominic Cook, think they want next?
Read his article in The Drum here.
October 4, 2020
Author: 33Seconds
Brands can help stop the doom-scrolling
Good article in The Drum this week, written by our co-CEO Dominic Cook which looking into the recent research Twitter has published. The article discusses the need for brands to maintain a level of normalcy in these crazy times. Users want content that for a moment allows them to forget about the fear and uncertainty of the global coronavirus pandemic and instead explore the mundane, nice things in life – cocktails, modern art, penguins, beer, books, and cookies. Read the full article here.
September 30, 2020
Author: 33Seconds