Your brand exists where macro forces meet culture. While others chase trends, we track how fundamental shifts - from economic pressures to political upheaval – are reshaping how people live and express themselves.

From Net Zero transforming consumer values to AI reshaping creative possibilities, from media fragmentation to creator economies - we find where these forces reveal breakthrough opportunities for confident brands.

Through our independent strategic model, we bring this understanding to life in PR and social - the always-on channels where brands live today.

From positioning global leaders like AWS in the AI transformation, to launching revolutionary brands in cellular agriculture and helping organisations like Oxfam understand the role of secondhand in a net zero culture – we find where macro shifts create advantage.