Client: Ecologi
Project: Building the Ecologi Movement

These days, the question isn’t so much whether people care about the climate crisis, the issue is what the average person or business can actively do to make a real difference.

Ecologi offers its members a subscription service to help them achieve just this. For less than the cost of a cup of coffee per week, subscribers can become part of a collective movement to reverse climate change via the funding of carbon reduction and tree planting projects around the world.

To help this vital initiative gain further momentum, 33Seconds has been working with Ecologi to raise the company’s profile across national and trade media, including executing both consumer and business campaigns centering around key dates and spokespeople.

Using the national hook of ‘Earth Day’, for example, research was conducted to understand SME’s attitudes to, and knowledge of, sustainability. Media stories were then created based on the survey findings and interviews set up with Ecologi’s celebrity ambassador, Dragon’s Den star, Steven Bartlett.

Ecologi is fast becoming an authority on the topic of simple, meaningful collective action for all and its 12,000 + members are making a lasting impact. To date, the company has planted over 39 million trees on the behalf of its subscribers and funded conservation solution projects that have reduced over 1.7 million tonnes of CO2.