Client: Sky
Project: Chernobyl mini series

Chernobyl is a five part mini-series dramatisation of the 1986 nuclear disaster, which displaced tens of thousands and rendered parts of Ukraine and Belarussia uninhabitable. To tell the heroic stories of those who helped limit the impact of the disaster, Sky challenged us to create social content that would drive audience engagement for the series, whilst also remaining sensitive to the subject matter. 

To achieve this, we explored a number of ways Instagram Stories could be used to deepen audience interest and understanding and found the most visceral and thought-provoking method was through an interactive experience (recall and perception being higher when individuals can relate to and interact with their environment). With this insight, Instagram Stories was used to ‘take over’ a viewer’s phone screen with imagery inspired by the 1986 Soviet era CRT monochrome monitors. Utilising a mixture of on-screen descriptive text and graphics we created an immersive and sometimes unnerving storytelling experience, recreating the narrative of Chernobyl, placing emphasis on the key facts and stories people might not know and inspiring them to find out more.

Awards

• Shortlisted for Best Use of Video at The Drum Content Awards

• Shortlisted for Best Social Media Campaign of the year at the DADI Awards