Client: Virtua
Project: Dive Into Web3 and the Metaverse

An innovative startup with both feet firmly in the Web3 era, Virtua is a metaverse platform providing social and immersive gaming, digital collectables and interactive experiences.

To help establish credibility and awareness of the company, educate consumer and business audiences and build anticipation for Virtua’s products and partnerships, 33Seconds delivered comprehensive PR support - from strategy through to activation and evaluation.

This included media relations activity focused on securing coverage across specialist industry titles aimed at crypto and Web3 audiences, as well as more mainstream national reporting - including comment in The Daily Mail’s first in-depth feature explaining Web3 and the metaverse.

As part of this media relations drive, consumer research was conducted among UK and US audiences to understand views on digital identity - the findings of which were used to create and place further stories - and 33Seconds also announced Virtua’s partnerships with well-known names such as Williams Racing.

Over a 12 month period, over 170 pieces of consistent target coverage were secured across consumer and industry media including Forbes, TechCrunch and CoinTelegraph.