Client: Vauxhall
Project: Switch It Up Loops

Humans can often be creatures of habit - we stick to what we know and like to stay in our comfort zones. But some changes - like switching to an electric vehicle - can be extremely positive. Inspired by the idea of trying something new, we challenged 24 of the UK’s best up-and-coming artists to produce a collaborative animation for the all electric Vauxhall Corsa-e ‘Switch It Up’ campaign. 

Each artist was given a single frame featuring the Corsa-e at a different angle to ‘switch up’ with their own unique style. When all of the frames were edited together, it created a seamless animated loop, showcasing the eco-friendly design of the car, highlighted by the bold, fresh and colourful creative. The video, as well as the individual designs, were displayed across Vauxhall’s social channels, with each artist also sharing via their own networks, creating widespread positive awareness and engagement. 

Awards

• Shortlisted for Best Social Influencer Campaign at the Global Social Media Awards

• Shortlisted for Collaborative Campaign of the Year at the European Content Awards

• Shortlisted for Collaborative Campaign of the Year at the UK Content Awards