Client: Vauxhall
Project: Unbox Your World with Mokka

Despite its obvious challenges, lockdown has also presented an opportunity to celebrate beauty in the everyday and rediscover simplicity. Taking this trend as a central theme, we challenged two photography influencers - Oliver Howells and The Visual Life - to create jaw dropping images celebrating the launch of the new Vauxhall Mokka by using ordinary household items as props and tools. Vauxhall’s social media followers were then invited to vote on which photos they liked most and the winner was announced in a hero film, alongside supporting ‘how to’ videos including photography tips and tricks. Partnering with these influencers meant Vauxhall could inspire its target audience to be creative and provided an engaging platform to leverage and promote the new Mokka and its design features across social channels.

Awards

• Shortlisted for Best Social Influencer Campaign at the Global Social Media Awards

• Shortlisted for Best Social Influencer Campaign at the UK Social Media Awards