Client: Nike
Project: Nike X Earthtopia

Helping one of the world’s most popular sports brands communicate its sustainability initiatives is both a privilege and a responsibility. Our brief was to support Nike’s ‘Move to Zero’ - the company’s journey to zero carbon and zero waste in the UK - using key messages around innovation in waste reduction and recycled materials.

With our understanding of net zero culture and the challenges and concerns young people have when it comes to the climate crisis, we created 12 videos over 12 months to showcase via our environmentally focused TikTok community, Earthtopia .

This included visits to Nike's flagship London store for events, interviewing its Chief Sustainability Officer, unboxing Nike products made from repurposed waste, and tips on how to make your trainers last longer.

We also created four bespoke illustrations and animations for Nike to communicate key sustainability messages to its staff globally.