Client: Triumph Motorcycles
Project: The Chrome Collection

Following the delivery of a strategic social media audit, which included looking at the role of motorcycles in culture and audience passion points, 33Seconds was briefed to produce a series of assets to promote Triumph's limited edition 'Chrome Collection' of bikes.

Working with Dave Bonzai - a street artist who specialises in realistic chrome graffiti - over the course of two days, we created a large outdoor mural on the side of Triumph's Factory Visitor Experience, at the site of its head office and factory.

The artistic process was documented in a series of incredible video assets published across all of the company’s social channels, reflecting the craftsmanship of Dave Bonzai and the team at Triumph in bringing their shared vision to life.